![]() ![]() Every Fox employee involved in story development, up to the corporate chairman, works out of S-Files. Indiana Bob is assigned to a reader who writes a synopsis of the story, classifying it by genre, author and so on. S-Files is a 3-year-old Notes-based document management system. Indiana Bob gets scanned into a system Fox calls S-Files, a play on The X-Files, Fox's popularly paranoid network TV show. So even as more and more technology shows up on the screen, sometimes to great effect (1999's The Matrix), and sometimes not (1999's The Mummy and Wild Wild West), studio CIOs every day confront an acute version of the standard IT conundrum: when to push against corporate culture and tradition, and when to go with the flow as they strive to provide competitive advantage with their information systems.ΔΆ0th Century Fox brings in 40 to 60 new screenplays every week, and that's where IT first steps into the picture. The movie business is traditionally based on intuition, inspiration, negotiation and the handshake. The dream factories worship creativity, not technology - people, not machines. ![]() In fact, Hollywood regards technology with a certain ambivalence. Technology hasn't yet provided the formula for a guaranteed box office smash most people think it never will. How to avoid the flops and make only the hits - that's the holy grail in Hollywood. In Hollywood, the technical term for that kind of ROI is bomb. In 1998, Universal's Babe: Pig in the City took in $18 million, cost a porky $85 million to make and (along with a few other underperforming titles) cost Universal Chairman Casey Silver his job. Paramount's 1997 Titanic raked in $600 million at the box office and put director James Cameron on top of the world. But scrape off the Tinseltown stardust and there's a plain old biz beneath the show: a film industry that in recent years has experienced both feast and famine. ![]() People come here from all over the world in search of fame and fortune. ![]()
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